Most executive profiles read like static resumes — invisible to search, forgettable to the human who finally lands on them.

Executive search has moved onto LinkedIn. Search firms and in-house recruiters now spend the majority of their sourcing time on the platform, often before a role is even posted publicly. If your profile is not surfacing in their searches, you do not exist as a candidate.

The leaders who get the call are not always the most qualified ones. They are the ones whose profiles are findable, current, and convincing in the first ten seconds. This guide is the playbook for getting your profile into that bracket.

What's inside

The playbook, section by section.

A guide built from the recruiter's seat — the way executive search firms actually source.

01
Headline architectureHow to write a headline that ranks in recruiter searches and signals seniority at a glance.
02
About-section frameworksThree proven structures for the About section — and when to use each.
03
Experience entries that don't repeat your CVHow to write each role so it earns the click, instead of duplicating what's on your resume.
04
The Featured section playbookWhat to put there, what to leave out, and how to use it as social proof.
05
Search positioningThe keywords, skills and details executive recruiters actually filter on — most candidates miss these.
06
Activity strategy without oversharingHow to stay visible to the right network without becoming a content creator.
07
Recruiter-inbox optimisationSettings, signals and quiet moves that put you on more shortlists without telling anyone you are looking.
08
Common mistakes that filter you outThe phrasing, layout and behaviour patterns that make senior profiles look junior.
Who it is for

Built for senior professionals who want LinkedIn working for them.

Directors and above actively in transition. You want to be found by the right search firms and to turn outreach into real conversations.

Passive candidates. You are not job hunting — but you want to be visible to opportunities that match where you are headed.

Founders and operators building a brand. You want a personal profile that drives credibility, deal flow or speaking opportunities.

Executives whose profile lags their seniority. Your LinkedIn does not reflect the calibre of the work you actually do — and you know it.

Common questions

What people ask before requesting it.

What format is the guide?
A structured PDF with frameworks, examples and concrete before-and-after rewrites, designed to be applied section by section to your own profile.
Will it work for my industry?
Yes. The frameworks apply across industries — finance, technology, consulting, operations, healthcare, the public sector. The examples are senior-level by design.
How does this compare to having you rewrite my profile directly?
The guide is for executives who want to apply the work themselves. A full done-for-you LinkedIn rewrite is one of the Executive Brand Advisory services and goes deeper — researched positioning, custom copy and direct revisions.
Will I be visible to recruiters without being obvious about job hunting?
Yes. A significant portion of the guide is about quiet positioning — the settings, signals and language that make your profile rank for the right searches without announcing intent.
Get the guide

Make your profile work as hard as you do.

Send a short note and I'll share the guide along with how to apply it to your specific search.

Request the guide